About us
Live Florence with elegance: stay between history and luxury in Apollo, Artemide and Luxury.
Our guest house in the heart of Florence.
We are three entrepreneurs with a shared vision, united by our passion for hospitality and the desire to create extraordinary experiences in the heart of Florence.
In 2017, we joined forces and founded DAF Srl, combining our names – Dario D., Alessandro A., and Fabrizio F. – to bring our dream to life: becoming hospitality professionals in the beautiful city of Florence.
Since then, DAF Srl has grown. After opening Apollo in March 2017 and Artemide in 2019, we took over the management of Luxury in 2022. In March 2025, we opened PierCapponi17, but this is just the beginning—our project is ambitious, and we are always looking for new places to welcome tourists and make them feel at home.
Apollo, Artemide and Luxury Suite represent our commitment
to offer quality accommodation in the beating heart of Florence.
Our entrepreneurial history reflects the dedication to create welcoming and refined environments, where every detail is carefully treated to guarantee an unforgettable stay. We are grateful to share with everyone the beauty and tradition of Florence through our structures, and we are committed to overcoming your expectations, making your journey an authentic and memorable experience.
With Daf Srl, we not only offer accommodation, but an invitation to immerse yourself in the art, history and culture of Florence, while you enjoy the comfort and luxury of our unique guest houses in their kind. We are excited to welcome you in our world of distinctive hospitality and to share with you the timeless beauty of Florence.